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Fleurish

Fleurish is a bespoke, evolving installation designed to be reimagined with every new audience, fostering bespoke opportunities for reflection and connection. Its first iteration was activated across 40 events globally for IA Interior Architects’ 40th anniversary and culminated in a unified display at the 2024 CoreNet Global Summit in Washington, D.C.

2024

Global Exhibit

Global Co-Created Artwork

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The thousands of flowers were gathered and “planted” into a field of reflective pods. The resulting installation offers an immersive experience for event-goers, allowing them to stroll through the field and be inspired by individual contributions made to communities all over the world. Each activation of Fleurish will become a unique expression of community, offering endless potential to inspire new dialogues and connections wherever it takes root.

For IA’s anniversary, die-cut flowers were used to spark a distinctive community-building activity. Participants were invited to select a flower and inscribe a message reflecting how they personally contribute to the 'fleurishing' of their community. This interactive initiative highlighted IA’s focus on fostering meaningful connections and celebrating collective growth.